New Look Protea Launch A Resounding Success



The weather smiled on us on the occasion of the official launch of the new look Protea wines, which took place at the Anthonij Rupert Manor House on Saturday, 27 September 2014. 

 

Guests were treated to a superb selection of harvest-styled food which was served from tastefully presented platters.  The cherry on the cake, on this sophisticated yet relaxed evening, was the decadent dessert buffet table, which included an array of colourful and delicious macaroons and freshly baked cakes.

 

While guests were enjoying the breathtaking views, they were entertained by Newton & Co, all the while sampling wines from the Protea range. 

 

As this range was designed for earlier enjoyment, it comprises of a collection of seven wines which highlights the Protea, distinctive of the Cape Floristic area and regarded as the world’s smallest yet richest floristic region.  Winemaker Mark van Buuren’s vision for this range is to marry the old with the new.  The heritage of the vines, innovatively tied into distinctive packaging designs has been made to be reused and recycled, therefore prolonging the lifecycle of the product.  This ultimately contributes to the preservation of the environment.

 

The innovative packaging has been designed with the purpose of ‘upcycling’ in mind, creating unique and attractive features in- and around the home after the wine has been enjoyed.  These days we are living in times when emphasis is placed on preserving the environment.  Thus, rather than recycling your Protea bottle, why not ‘upcycle’ it?  A plethora of possibilities presents itself when faced with these authentic prints.  Only a bit of personal innovation is required to:

* take your bottles to a professional glasscutter and have these transformed into cups, vases and plant pots;

* take your bottles to get melted as placemats or even seats;

* build a Protea bottle rack;

* add a serving top to a bottle transforming it into an ornamental sauce container.

 

Available directly off the farm, the white wines sell for R50 per bottle and the reds for R60 per bottle. For more information visit www.rupertwines.com or contact the farm on 021 874 9041.

 

 

 

 

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Author: Gerhard Olivier


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